The Emotion Equation: Building True Customer Loyalty & Authentic Member Connections
In an era where points and perks have become table stakes, true customer loyalty demands more than traditional, archaic reward systems. This dynamic workshop explores the evolution from transactional loyalty to emotional connections, revealing how brands can create meaningful experiences that resonate with customers on a deeper level. We'll dive into practical frameworks for building and measuring emotional loyalty, explore real-world examples of successful member experiences, and share a simple process for deploying a next best action strategy that will both delight your members and drive desired business outcomes. Discover the key variables that transform ordinary customers into passionate brand advocates.
Whether you're looking to launch, transform or optimize your loyalty program, this workshop will provide the strategic vision and practical know-how to help you succeed. Attendees will also get an exclusive first look at Capillary’s latest syndicated emotional loyalty research (BLQ) on the top 100 US loyalty programs. Will your brand land in the Hall of Fame or on the Wall of Shame?
Capillary Technologies is a managed SaaS solution powering 500+ loyalty programs with its best-in-class loyalty technology platform and expert services. Founded in 2012, Capillary has a strong global presence across the United States, Asia, Europe, and the Middle East working with 400+ brands like Tata, PUMA, Shell, Petron, Domino’s, Kanmo Group, and Marks & Spencer. Recognized globally as leading leaders in loyalty by Forrester, Spark Matrix, Everest Groups & more, Capillary’s platform’s suite of products – Loyalty+, Engage+, Rewards+, Insights+; are all AI-powered and sit on top of a powerful consumer data platform that has touched more than a billion end customers. Capillary is backed by marquee investors like Avataar Ventures, Filter Capital, Sequoia Capital, Warburg Pincus & more.
For more information, visit capillarytech.com.
Leah Cann
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Manitoba Agricultural Services Corporation
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Chief Client Officer
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