Turn Data into Action – How SAS Customer Intelligence 360 helps Ulta Beauty accelerate Personalized Marketing
From CRM to transactional, demographic to analytical, organizations are sitting on a gold-mine of data. Just as a miner only succeeds when the gold is out of the ground, a marketer must quickly and efficiently turn that data into personalized marketing action. In this session you will learn how SAS Customer Intelligence 360 can help you do just that. Plus, Ulta Beauty's Debra Poole speaks about how she and her team are leveraging SAS in support of Ulta Beauty’s personalization and loyalty marketing.
Brian Alfond, Principal Solutions Architect, Global Customer Intelligence Practice, SAS Debra Poole, Senior Manager CRM Operations, Ulta Beauty
It’s time to reimagine marketing. To turn customer data into a brand differentiator. No matter the level of your marketing maturity, SAS can help you attract new prospects, deliver superior customer experiences, and strengthen brand loyalty. SAS provides powerful, scalable analytics and advanced AI and machine learning that deliver valuable, out-of-the-box insights. Marketing organizations can extend customer data activation, accelerate and automate marketing planning, create meaningful, profitable customer journeys and measure the impact of marketing activity across channels, devices, and points in time. SAS gives you the power to know. Learn more at sas.com/ci.
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