Zeta Global: Making Sense of Modern Measurement: What Really Matters
With multi-touch attribution models and open-source MMMs more accessible than ever, brands are faced with a new challenge: what data can they truly trust? As walled gardens push their own black-box measurement tools, marketers must decide what to believe — and what to demand. This session will explore what data points matter most, where skepticism is warranted, and how brands can take control of attribution and reporting in an era defined by platform opacity.
Zeta Global is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. zetaglobal.com
Connection Request
How it works
Complete your profile
Take a seat
Meet the others and have fun!
Share
Be nice and share your participation on social media!
