Marigold: The Biggest Mistake Marketers Make is Killing Customer Lifetime Value - This is such a big deal it is impacting our Economy
Promotional marketing is diluting the impact of loyalty, eroding brand profits, and, in some cases, contributing to inflation as brands need to raise prices to compensate for perpetual discounting. According to The Hustle, 93% of all shoppers have used a BOGO offer, and we are training consumers to depend on discounting, negatively hitting brands in their margins.
Find ways of motivating and incentivizing your customers without the need for discounts. This approach is sustainable and stackable."
Marigold is the messaging and loyalty solutions platform dedicated to helping companies find their
people, really get to know them, and turn them into superfans. From email marketing and in-app
messaging to loyalty programs, referral programs, gamification, and personalization, Marigold provides a
full range of solutions that support every stage of the customer lifecycle, helping brands cultivate
relationships that drive business growth.
Today, Marigold brings together Campaign Monitor, Cheetah Digital, Emma, Liveclicker, Sailthru,
Selligent, and Vuture under one umbrella, helping 40,000 brands provide highly personalized customer
experiences at scale.
Our mission is simple: we help you find your people, get to know them, and make them superfans.
Because that’s what relationship marketing is all about.
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