Zeta Global: The Email Bridge: From Unknown to Known
Email is the connective tissue between marketing and advertising - a brand’s existing email program holds the key to turning anonymous moments into known, revenue-generating relationships. In this session, we’ll explore how native identity resolution unlocks powerful tactics like recovering cart abandonments across channels and devices, and how AI can extend those relationships across attention surfaces with consistent, high-performing messaging.
Zeta Global is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. zetaglobal.com
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