Optimove: Beyond the Assembly Line: The Future of Positionless Marketing
Marketing has entered the Age of Hyper-Execution, yet traditional, position-based workflows and rigid marketing assembly lines are holding teams back. This session explores how Positionless Marketing enables marketers to break free from fixed roles, eliminate bottlenecks, and accelerate execution. Discover how top marketers seamlessly blend data, creativity, and optimization to drive business impact.Join Optimove to learn how breaking down silos can unlock your full potential and transform the way marketing teams operate.
Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value.
Recognized as the Visionary Leader in Gartner’s 2024 Magic Quadrant for Multichannel Marketing Hubs, Optimove also continues as a global leader in journey orchestration in Gartner’s companion Critical Capabilities report.
Being a visionary leader is a hallmark of Optimove. It was the first CRM Marketing Platform to natively embed AI with the ability to predict customer migrations between lifecycle stages in 2012. Today, its comprehensive AI-powered suite is at the leading edge of empowering marketers to optimize workflows from Insight to Creation and through Orchestration.
Optimove provides industry-specific and use-case solutions for leading consumer brands globally. For more information, go to Optimove.com
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