Bloomreach: How AI is Changing Marketing and Commerce
AI is redefining what customers expect from brands, raising the bar for personalized experiences. With advancements like large language models such as ChatGPT, 1:1 personalization is no longer just a concept — it’s happening at scale. This session unpacks how these innovations are transforming marketing strategies and reshaping the way consumers engage with businesses online.
Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and
product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach's AI for e-commerce, this creates endless new paths to purchase, greater profitability, and fast business growth. Bloomreach products include: Engagement, a marketing automation platform; Discovery, an e-commerce search solution; Content, a headless CMS; and Clarity, AI-powered conversational shopping. The company has multiple AI patents and serves 1,400+ global brands including: Williams-Sonoma, Bosch, Puma, and Marks & Spencer. bloomreach.com
Audrey-Rose Ohara
Country
Company
GEICO
Job title
Senior Director Lifecycle Marketing
Interests
About me
Jared Shelden
Country
Company
APMEX
Job title
Loyalty Specialist
Interests
About me
A loyalty startegist for APMEX for over four years now I focus on customer retention and lead startegy for The Bullion Club, the precious metals industry leading loyalty program. I'm passionate about creating thoughtful, connected experiences across channels that keep our customers engaged and valued. Building relationships is at the core of what I do, professionally and personally.
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