TransUnion: Marketing Measurement and Optimization: Turning Data into Actionable Insights
The discussion will focus on the importance of accurate marketing measurement in optimizing campaigns. Learn how to measure marketing effectiveness across channels (including the walled gardens).
A loyalty startegist for APMEX for over four years now I focus on customer retention and lead startegy for The Bullion Club, the precious metals industry leading loyalty program. I'm passionate about creating thoughtful, connected experiences across channels that keep our customers engaged and valued. Building relationships is at the core of what I do, professionally and personally.
Kelly Sanchez
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Company
Subway
Job title
Senior Manager, Loyalty Program
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