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OfferFit (Emerald)
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Offerfit
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OfferFit’s AI Decisioning Engine is a next-generation approach to personalization in CRM marketing. The old way (called "next best action") uses a combination of propensity models, segments, manual A/B tests, and rules – it's very labor- intensive and only personalizes at the segment level. Instead, OfferFit uses AI decisioning agents, which make 1:1 decisions on the optimal way to market to each individual customer to maximize any business metric.
We’re driving meaningful results for some of the top brands in telecom, energy, retail, travel, streaming video, and financial services. Automatically discover the right message, creative, incentive, channel, and timing for every customer to unlock the full value of your customer data. Learn more at https://offerfit.ai/.
Jenn McMillen
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NOTHING BUNDT CAKES
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VP Guest Loyalty & Insights
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Ray Han
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Nike
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Lead of Rewards & Lifecycle Growth
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Ashley Wint
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Hint
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Senior Director, Marketing Analytics and Growth
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