Marigold: The Biggest Mistake Marketers Make is Killing Customer Lifetime Value - This is such a big deal it is impacting our Economy

Promotional marketing is diluting the impact of loyalty, eroding brand profits, and, in some cases, contributing to inflation as brands need to raise prices to compensate for perpetual discounting. According to The Hustle, 93% of all shoppers have used a BOGO offer, and we are training consumers to depend on discounting, negatively hitting brands in their margins.

Find ways of motivating and incentivizing your customers without the need for discounts. This approach is sustainable and stackable."

05-06-2025 15:15 - 15:40