RRD: It’s Not the Stack, It’s the Strategy: Reclaiming the Real Purpose of your CRM
In an industry obsessed with optimization, many fall into the trap of chasing tools, platforms, and integrations only to end up with more complexity and less clarity. What if the breakthrough you need is real insight and not another platform? In this session, your assumptions will be challenged and a clear path to re-centering on a consumer understanding will be offered.
Topics to be covered include:
Abundance ≠ Clarity. Instead of asking “What’s missing in my stack?”, marketers should ask “What’s missing in my understanding of the customer?”
Customer data as unifier. The real transformation happens when data flows freely between teams—not when you add another layer of tech.
Real innovation is in how you use the tools. The smartest marketers aren’t upgrading tools, they’re upgrading how they think about and deploy what they already have. Progress happens at the edges. Your best insights are likely in your CRM, you just haven’t asked the right questions yet.
RR Donnelley (RRD) provides marketers a simple, data-rich approach to influence consumers and drive meaningful commerce. We power smarter activations for 15,000+ clients, leveraging our proprietary technologies and solutions portfolio to deliver messages to audiences with precision and scale. See RRD.com
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