OfferFit’s AI Decisioning Engine is a next-generation approach to personalization in CRM marketing. The old way (called "next best action") uses a combination of propensity models, segments, manual A/B tests, and rules – it's very labor- intensive and only personalizes at the segment level. Instead, OfferFit uses AI decisioning agents, which make 1:1 decisions on the optimal way to market to each individual customer to maximize any business metric.
We’re driving meaningful results for some of the top brands in telecom, energy, retail, travel, streaming video, and financial services. Automatically discover the right message, creative, incentive, channel, and timing for every customer to unlock the full value of your customer data. Learn more at https://offerfit.ai/.
Kaitlyn Sullivan
Country
Company
Dairy Queen
Job title
Sr. Manager, CRM & Personalization
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Cedric Bertin
Country
Company
Salomon
Job title
Global Head of Consumer Engagement & Loyalty
Interests
CRM / Loyalty / Data
About me
Kati Polaski
Country
Company
Salomon
Job title
Growth Marketing, Senior Manager
Interests
About me
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