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OfferFit (Emerald)
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Offerfit
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OfferFit’s AI Decisioning Engine is a next-generation approach to personalization in CRM marketing. The old way (called "next best action") uses a combination of propensity models, segments, manual A/B tests, and rules – it's very labor- intensive and only personalizes at the segment level. Instead, OfferFit uses AI decisioning agents, which make 1:1 decisions on the optimal way to market to each individual customer to maximize any business metric.
We’re driving meaningful results for some of the top brands in telecom, energy, retail, travel, streaming video, and financial services. Automatically discover the right message, creative, incentive, channel, and timing for every customer to unlock the full value of your customer data. Learn more at https://offerfit.ai/.
Kaitlyn Sullivan
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Dairy Queen
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Sr. Manager, CRM & Personalization
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Tori Swain
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Pfizer
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Director
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Ashwini Bende
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Lands End
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Head of Data and BI
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Sajan Shah
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Nike
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Director of Loyalty Strategy
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Ben Pearthree
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ELCA
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Engagement Strategist
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Maddie Palmer
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United Airlines
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Specialist, Targeted Marketing
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Allyson Meyer
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Nike
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Product Design Director
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Caitlin Shanahan
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J.Crew
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Director of Customer Journeys & Personalizatoin
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Trishtan Washington
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Hilton
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Sr. Manager, MarTech Product - Content
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Simon Trepanier Deschenes
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Reitmans Canada Ltd/Ltée
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CRM Manager
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