Marigold: The Art of Onboarding - How to effectively onboard customers and loyalty members
Marketers are losing the majority of their consumers during the initial stages of acquisition because they are overlooking the onboarding process. According to Marigold CTI, 77% of consumers admit they retract their loyalty faster than they did three years ago. Most brands are only sending less than 5 actual onboarding messages which is not effective.
Member onboarding requires a prescriptive process with multiple touchpoints where marketers can establish a dialogue at scale. In the process, we learn key things about the member that will set the stage to drive incrementality and promote retention.
Marigold is the messaging and loyalty solutions platform dedicated to helping companies find their
people, really get to know them, and turn them into superfans. From email marketing and in-app
messaging to loyalty programs, referral programs, gamification, and personalization, Marigold provides a
full range of solutions that support every stage of the customer lifecycle, helping brands cultivate
relationships that drive business growth.
Today, Marigold brings together Campaign Monitor, Cheetah Digital, Emma, Liveclicker, Sailthru,
Selligent, and Vuture under one umbrella, helping 40,000 brands provide highly personalized customer
experiences at scale.
Our mission is simple: we help you find your people, get to know them, and make them superfans.
Because that’s what relationship marketing is all about.
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