Bloomreach: How AI is Changing Marketing and Commerce
AI is redefining what customers expect from brands, raising the bar for personalized experiences. With advancements like large language models such as ChatGPT, 1:1 personalization is no longer just a concept — it’s happening at scale. This session unpacks how these innovations are transforming marketing strategies and reshaping the way consumers engage with businesses online.
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Bloomreach (Platinum)
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Bloomreach
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Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. bloomreach.com
Sabrina Potirala
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The Bradford Exchange
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Assistant Director, eCommerce
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daniel LaForge
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Boot Barn
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Sr. Manager, Loyalty and Email Analytics
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Kendra Simmonds
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T-Mobile
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Sr. Marketing Manager
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Alana Hess
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Spanx
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Senior Director, Digital Transformation and Personalization
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Vicky Radke
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Independent
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Loyalty & CRM
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Kyle Amundson
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Hanna Andersson
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Senior Manager, CRM
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Megan Fortner
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RaceTrac
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Sen. Man, Loyalty & CRM Marketing
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Melissa Halverson
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J Crew
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Senior Director Loyalty, Credit & Retention
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Avery Piraino
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PepsiCo
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Senior Manager Consumer Data Science
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Heather Cormier
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prAna
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Snr Mgr, Performance Marketing
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Janelle Davis
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The Bradford Exchange
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eCommerce Marketing Manager
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Benjamin Rotnicki
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Cooper's Hawk
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Sr. Director, Loyalty Marketing
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