RRD: Forecasting the Fog: What Marketers Really Fear—and How to Move Forward Anyway
We’ll address how to navigate uncertainty with agility, clarity, and a future-ready mindset. Informed by fresh new research from RRD, this session reveals what your peers are most concerned about on the journey ahead. This talk won't just surface the risks, it will offer perspective, solutions, and a framework for adapting with confidence.
Topics to be covered include:
The big unknowns keeping marketing leaders up at night
How forward-thinking teams embrace adaptability and scenario planning
Emerging approaches to predictive modeling in a fragmented environment
Why organizational resilience may be your strongest marketing asset
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RRD (Sapphire)
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RRD
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RR Donnelley (RRD) provides marketers a simple, data-rich approach to influence consumers and drive meaningful commerce. We power smarter activations for 15,000+ clients, leveraging our proprietary technologies and solutions portfolio to deliver messages to audiences with precision and scale. See RRD.com
AILED ALEJANDRA MORALES HERRERA
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Arca Continental
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Loyalty Program Lead
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Jannah Kardon
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Hilton
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Manager, CRM
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Maddie Palmer
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United Airlines
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Specialist, Targeted Marketing
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