Automation Marketing is evolving beyond automation—Agentic AI now acts independently, setting goals, optimizing campaigns, and personalizing in real time with minimal human oversight. This discussion explores how marketers are leveraging Agentic AI to enhance efficiency, engagement, and decision-making—while understanding where human intervention remains essential. Walk away with key insights on what this means for your marketing future.
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Optimove (Diamond)
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Optimove
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Optimove, the leader in Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Positionless Marketing has been proven to improve campaign efficiency by 88%, allowing marketing teams to create more personalized engagement with existing customers.
Optimove is recognized as the Visionary Leader in Gartner’s Magic Quadrant for Multichannel Marketing Hubs. Being a visionary leader is a hallmark of Optimove. It was the first CRM Marketing Platform to natively embed AI with the ability to predict customer migrations between lifecycle stages in 2012.
Today, its comprehensive AI-powered suite is at the leading edge of empowering marketers to optimize workflows from Insight to Creation and through Orchestration. Optimove provides industry-specific and use-case solutions for leading consumer brands globally. Optimove.com
Aric Pearson
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Company
West Music
Job title
Director of Ecommerce and Digital Marketing
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Ecommerce, AI, Content Strategy
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Excited to connect about Generative AI, content strategy, and E-commerce!
Miguel Mendoza
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Walgreens
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Senior Analyst, Customer Lifecycle Management
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Sajan Shah
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Nike
Job title
Director of Loyalty Strategy
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Mary DeFazio
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Pfizer
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Director
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Kate Seguin
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McDonald's
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Value Strategy Manager
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