Bond: From Insight to Impact: Supercharging CRM with Loyalty Data and AI Acceleration
Bond’s latest Loyalty Report reveals a powerful truth: while loyalty programs are evolving rapidly, fueled by data, partnerships, and heightened customer expectations, CRM processes often remain stuck in slower cycles of planning, approvals, and production. The result is communications that lack the vibrancy of the program they are meant to support.
In this session, we explore how AI is helping brands close that gap by making the CRM process faster, more intelligent, and better aligned with the pace of modern loyalty programs. You’ll uncover key insights from the report and learn how aligning CRM more closely with loyalty through smarter tools, leaner workflows, and data-driven decisioning can drive stronger engagement, faster responsiveness, and more impactful customer experiences. If your CRM is out of sync with the speed of your loyalty strategy, it’s time to catch up.
Bond is a global insights-driven, customer engagement company that creates growth by building lasting connections between brands, their employees and their customers. Through decades of experience and the use of customer loyalty science, Bond transforms brands to be more customer-centric by combining innovative AI technologies and rigorous methodology from behavioral science and human-centered design. Renowned for the Bond Behavioral Institute and the Synapze cloud platform, Bond is continuously recognized for its unique approach to tapping the incredible growth potential in known customer connections to create lasting customer bonds.
Based in Toronto, Bond is powered by 800 people and operates across eight offices throughout North America and Europe. For more information, please visit bondbl.com and follow along on LinkedIn.
Katie Dalton
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Company
Audience Rewards
Job title
Executive Vice President
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Tracey DaSilva
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Company
Arc'teryx
Job title
Senior Manager, Brand Loyalty
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Kelly Sanchez
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Company
Subway
Job title
Senior Manager, Loyalty Program
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