Marigold: The Art of Onboarding - How to effectively onboard customers and loyalty members

Marketers are losing the majority of their consumers during the initial stages of acquisition because they are overlooking the onboarding process. According to Marigold CTI, 77% of consumers admit they retract their loyalty faster than they did three years ago. Most brands are only sending less than 5 actual onboarding messages which is not effective.

Member onboarding requires a prescriptive process with multiple touchpoints where marketers can establish a dialogue at scale. In the process, we learn key things about the member that will set the stage to drive incrementality and promote retention.

05-06-2025 10:40 - 11:05