Comarch: Generic or Genuine? The Impact of Perceived Personalization on Loyalty, host: Comarch (Sapphire), CRMC 2025, @Krowden

Comarch: Generic or Genuine? The Impact of Perceived Personalization on Loyalty

In this lounge discussion, we will focus on how brands can increase personalization without overloading admin teams who are responsible for creating these offers, ensuring that they are hitting the right audience and driving meaningful results. We’ll dive into real-world examples and tangible pain points, comparing 1:1 offers vs mass offers vs segmented offers to reveal strengths, weaknesses, and impact on customer engagement.

05-06-2025 10:40 - 11:05

You have attended this session. This session has ended. Click here to join another session or go to My Sessions.

This session has no available seats left. For an overview of all sessions click here.

Guests attending this workshop

Comarch: Generic or Genuine? The Impact of Perceived Personalization on Loyalty

Lounge Discussions: Normandie Lounge