Comarch: Generic or Genuine? The Impact of Perceived Personalization on Loyalty

In this lounge discussion, we will focus on how brands can increase personalization without overloading admin teams who are responsible for creating these offers, ensuring that they are hitting the right audience and driving meaningful results. We’ll dive into real-world examples and tangible pain points, comparing 1:1 offers vs mass offers vs segmented offers to reveal strengths, weaknesses, and impact on customer engagement.

05-06-2025 10:40 - 11:05