Bloomreach: How AI is Changing Marketing and Commerce
AI is redefining what customers expect from brands, raising the bar for personalized experiences. With advancements like large language models such as ChatGPT, 1:1 personalization is no longer just a concept — it’s happening at scale. This session unpacks how these innovations are transforming marketing strategies and reshaping the way consumers engage with businesses online.
Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and
product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach's AI for e-commerce, this creates endless new paths to purchase, greater profitability, and fast business growth. Bloomreach products include: Engagement, a marketing automation platform; Discovery, an e-commerce search solution; Content, a headless CMS; and Clarity, AI-powered conversational shopping. The company has multiple AI patents and serves 1,400+ global brands including: Williams-Sonoma, Bosch, Puma, and Marks & Spencer. bloomreach.com
Steve Mathwig
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Company
Best Western Hotels
Job title
Sr. Manager, Loyalty Program Engagement
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Sarah Johanson
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Company
Fabletics
Job title
CRM Marketing Manager
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Kati Polaski
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Company
Salomon
Job title
Growth Marketing, Senior Manager
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Lisa Bloomer
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Company
Harley-Davidson
Job title
Senior Director Strategic Growth & Ridership
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Susan Fletcher
Country
Company
Great Clips
Job title
Director of Digital Marketing
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Katie Dalton
Country
Company
Audience Rewards
Job title
Executive Vice President
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