Bloomreach: How AI is Changing Marketing and Commerce
AI is redefining what customers expect from brands, raising the bar for personalized experiences. With advancements like large language models such as ChatGPT, 1:1 personalization is no longer just a concept — it’s happening at scale. This session unpacks how these innovations are transforming marketing strategies and reshaping the way consumers engage with businesses online.
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Bloomreach (Platinum)
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Bloomreach
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Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. bloomreach.com
Steve Mathwig
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Best Western Hotels
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Sr. Manager, Loyalty Program Engagement
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Sarah Johanson
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Fabletics
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CRM Marketing Manager
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Ray Han
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Nike
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Lead of Rewards & Lifecycle Growth
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Lisa Bloomer
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Harley-Davidson
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Senior Director Strategic Growth & Ridership
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Susan Fletcher
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Great Clips
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Director of Digital Marketing
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Katie Dalton
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Audience Rewards
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Executive Vice President
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Janelle Davis
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The Bradford Exchange
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eCommerce Marketing Manager
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Dana Strange
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Scholastic Inc.
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VP, Digital Products and Customer Experience
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Ben Larson
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Casey's
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Guest Loyalty Specialist
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Carlos Alarcon
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Shapermint
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Sr Growth Expert
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Aric Pearson
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West Music
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Director of Ecommerce and Digital Marketing
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Ecommerce, AI, Content Strategy
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Excited to connect about Generative AI, content strategy, and E-commerce!
Natalie Yang
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Wendy's
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Director
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Charlie Nelson
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The North Face
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Loyalty Product Manager
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Parker Pierce
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Sonesta
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Sr Marketing Specialist
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