Comarch: Generic or Genuine? The Impact of Perceived Personalization on Loyalty
In this lounge discussion, we will focus on how brands can increase personalization without overloading admin teams who are responsible for creating these offers, ensuring that they are hitting the right audience and driving meaningful results. We’ll dive into real-world examples and tangible pain points, comparing 1:1 offers vs mass offers vs segmented offers to reveal strengths, weaknesses, and impact on customer engagement.
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Comarch (Sapphire)
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Comarch
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Comarch is a global software house that delivers cutting-edge loyalty management & digital marketing platforms that companies can use to increase customer lifetime value, drive brand awareness, and boost profits. Recognized as a Strong Performer in The Forrester Wave report, Comarch supports some of the world’s most popular brands (including Auchan, BP, Ford, and Heathrow Airport) by providing them with tools for building and running immersive B2B, B2C, and B2E loyalty programs and marketing campaigns. comarch.com
Jannah Kardon
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Company
Hilton
Job title
Manager, CRM
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Kendra Simmonds
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T-Mobile
Job title
Sr. Marketing Manager
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Rebecca Sanchez
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Company
Sandals Resorts
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Manager, Loyalty Communications
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Lucila Estefania Nuñez
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Company
Arca Continental
Job title
Customer Experience Lead
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AILED ALEJANDRA MORALES HERRERA
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Company
Arca Continental
Job title
Loyalty Program Lead
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Enzo Fraletti
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Company
Shapermint
Job title
Head of Retention
Interests
Retention, Subscriptions, CRM, Martech, Loyalty, Lifecycle, Email, SMS, Paid Media
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Abbey Scurfield
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Company
GNC
Job title
Lifecycle Marketing Manager
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Maddie Palmer
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Company
United Airlines
Job title
Specialist, Targeted Marketing
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Melissa Halverson
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Company
J. Crew
Job title
Senior Director Loyalty, Credit & Retention
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Macy McClintock
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Company
Burger King
Job title
Senior Analyst, CRM
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